Your Playbook For Connected Commerce
Commerce Media Brand Summit 2025
March 10 - 11, 2025
The Westin Buckhead, Atlanta, GA
Limited Free Passes for Brands
Network with top professionals, explore game-changing solutions, and seize new opportunities.
Don’t miss out! Quantities limited.
The premier commerce media conference for brands
In an era marked by the crumbling of cookie-based tracking, digital advertising is undergoing a profound transformation. Retail media has emerged as a critical component of every CPG brand’s strategy to drive traffic and grow revenues, and it represents the fastest area of digital ad growth globally.
That’s why we’ve created the Commerce Media Brand Summit – an investment in your future, your team & your business. At this brand-led forum, you’ll learn from pioneers paving the way to help you use this channel to grow your market share and drive profit.
For over 25 years, we’ve been tracking and responding to retail trends at eTail, uniting leaders in retail commerce to shape the industry. Join the inaugural Commerce Media Brand Summit to gain your playbook for retail media success. You’ll leave with a toolkit of strategies, new connections to share ideas with, and a place in an innovative commerce media community.
Experience Excellence
Introducing Your 2025 Speakers
Katie Neil
Head of Connected Commerce
The Coca-Cola Company
Chelsey Alexander
Vice President New & Emerging Channels
Bayer Consumer Health
Shub Goel
Vice President, eCommerce & Omnichannel
Corelle Brands
Carlos Antillano
Vice President, Americas
Mauviel
Josh Clarkson
Global Lead, Retail Media
Mars
Keith Lehman
Director, Global Digital Commerce Marketing
Colgate-Palmolive
Abhishek Ahluwalia
Global eCommerce Director
Mondelēz
TJ Hanel
Director, Omni Commerce RMN National Retailer Media Strategy
Kellanova
Sara Goucher
Senior Director, eCommerce
Molson Coors Beverage Company
Katelyn Nugent
Head of Integrated Marketing & Communications
Welch’s
Will Mestayer
Director, Connected Commerce
Sierra Nevada Brewing Co.
Celia Van Wickel
Director, Digital Commerce
Russell Stover Chocolates
Agenda at a Glance
Day 1, March 10, 2025
Integrating Commerce Media to Drive Revenue
- Keynote: Upskilling Internal Teams to Achieve Commerce Media Goals
- Panel Discussion: Cracking the Code on Retail Media Funding - Strategic Budget Allocation for Maximum Impact
- Workshop: Improving the Path to Purchase with Onsite Advertising
- Workshop: Converting Browsers into Buyers with Offsite Advertising
- Keynote: Leveraging Data and Defining Metrics to Achieve ROI in Retail Media
- Panel Discussion: Full Funnel Marketing with Commerce Media: Bridging Awareness, Consideration, and Conversion
Day 2, March 11, 2025
Brand Retailer Collaboration and Future Growth
- Keynote: Collaborating With Retailers on Retargeting Approaches that Achieve ROAS
- Case Study: Creative Campaigns that Stretch Dollars and Achieve ROI
- Panel Discussion: Measuring Effectiveness in Commerce Media: Standards, Incrementality, and Predictive Modeling
- Workshop: Optimizing Paid Search: Maximizing ROI at the Bottom of the Funnel
- Panel Discussion: Driving Long-term Value vs. Maximizing Short-term Value: Synchronizing Brand and Retailer Strategies to Drive Growth
- Interactive Working Group: Where to Spend Your Next Dollar, Making Decisions About Media Mix
Brought to you by the organizers of the industry’s leading retail events
The Retail Media Ecosystem
Addressing Your Biggest Pain Points For Maximum ROI
Navigating the Funding Complexities of Retail Media, Optimizing Budget Allocation
Driving Long-term Value vs. Maximizing Short-term Value: Synchronizing Brand and Retailer Strategies to Drive Growth
Integrating Retail Media into the Corporate Organizational Structure
Negotiating to Win, Driving Shared Future Success
Managing Brand Integrity, Avoiding the Crush of Competition
Test and Learn Methods to Ensure The Right Media Mix
"We are committed to supporting brands and retailers to achieve their commerce goals in today’s rapidly changing digital environment. We’ve designed this forum to showcase peer-led education to help brands and retailers maximize this opportunity.”
Jonathan Massoud
Divisional Director
Worldwide Business Research
Trusted by thousands of brands since 1999
We've helped the best brands and retailers in the world advance their businesses and make meaningful connections!
Let's Connect & Create a Custom Experience
Hi, I'm Kathleen, the Sponsorship Director for Commerce Media Brand Summit. I’m here to help you maximize your experience by designing a sponsorship to fit your exact needs. Reach out here and I'll be in touch within 24 hours!
Growing a Greener Future.
Commerce Media Brand Summit is dedicated to creating a more sustainable world for this generation and future ones. By registering for the event, will automatically be donated to One Tree Planted on your behalf. Want to get involved?
Learn More
Interaction. Innovation. Inspiration
Westin Buckhead Atlanta
March 10 - 11, 2025
3391 Peachtree Road, N.E.
Atlanta, GA 30326
(404) 365-0065
Our Sponsors:
