Commerce Media Brand Summit 2025

Limited Free Passes for Brands

Network with top professionals, explore game-changing solutions, and seize new opportunities.
Don’t miss out! Quantities limited.

The premier commerce media conference for brands

In an era marked by the crumbling of cookie-based tracking, digital advertising is undergoing a profound transformation. Retail media has emerged as a critical component of every CPG brand’s strategy to drive traffic and grow revenues, and it represents the fastest area of digital ad growth globally. That’s why we’ve created the Commerce Media Brand Summit – an investment in your future, your team & your business. At this brand-led forum, you’ll learn from pioneers paving the way to help you use this channel to grow your market share and drive profit.

For over 25 years, we’ve been tracking and responding to retail trends at eTail, bringing together leaders in retail commerce to shape the industry. Join us at the inaugural Commerce Media Brand Summit to gain your playbook for retail media success. You’ll leave with a toolkit of strategies, new connections to call on for benchmarking and idea sharing and join an innovative commerce media community.

View Agenda

Experience Excellence

Introducing Your 2025 Speakers

Johnny Russo

Chief Digital Officer
Lamour and MLG Brands

Chelsey Alexander

Vice President New & Emerging Channels
Bayer Consumer Health

Shub Goel

Vice President, eCommerce & Omnichannel
Corelle Brands

Samantha Vang

EVP and GM, Retail and eCommerce
US Stove

Carlos Antillano

Vice President, Americas
Mauviel

Josh Clarkson

Global Lead, Retail Media
Mars

Abhishek Ahluwalia

Global eCommerce Director
Mondelēz

James Nallathambythyagarajan

Senior Performance Manager
Reckitt

See More Speakers

Agenda at a Glance

Day 1, March 10, 2025

Keynote: Upskilling Internal Teams to Achieve Commerce Media Goals
Panel Discussion: Cracking the Code on Retail Media Funding - Strategic Budget Allocation for Maximum Impact
Workshop: Improving the Path to Purchase with Onsite Advertising
Workshop: Converting Browsers into Buyers with Offsite Advertising
Keynote: Leveraging Data and Defining Metrics to Achieve ROI in Retail Media
Panel Discussion: Full Funnel Marketing with Commerce Media: Bridging Awareness, Consideration, and Conversion

Day 2, March 11, 2025

Keynote: Collaborating With Retailers on Retargeting Approaches that Achieve ROAS
Case Study: Creative Campaigns that Stretch Dollars and Achieve ROI
Panel Discussion: Measuring Effectiveness in Commerce Media: Standards, Incrementality, and Predictive Modeling
Workshop: Optimizing Paid Search: Maximizing ROI at the Bottom of the Funnel
Panel Discussion: Driving Long-term Value vs. Maximizing Short-term Value: Synchronizing Brand and Retailer Strategies to Drive Growth
Interactive Working Group: Where to Spend Your Next Dollar, Making Decisions About Media Mix

View Agenda

Brought to you by the organizers of the industry’s leading retail events

The Retail Media Ecosystem

View Agenda

Addressing Your Biggest Pain Points For Maximum ROI

Navigating the Funding Complexities of Retail Media, Optimizing Budget Allocation

Driving Long-term Value vs. Maximizing Short-term Value: Synchronizing Brand and Retailer Strategies to Drive Growth

Integrating Retail Media into the Corporate Organizational Structure

Negotiating to Win, Driving Shared Future Success

Managing Brand Integrity, Avoiding the Crush of Competition

Test and Learn Methods to Ensure The Right Media Mix

View Agenda

"We are committed to supporting brands and retailers to achieve their commerce goals in today’s rapidly changing digital environment. We’ve designed this forum to showcase peer-led education to help brands and retailers maximize this opportunity.”
Jonathan Massoud
Divisional Director
Worldwide Business Research