The Commerce Media Brand Summit blog delivers expert takeaways, industry updates, and proven strategies to help brands, agencies, and retailers drive ROI in a fast-changing digital advertising landscape.
Commerce media faces a crisis in the form of market fragmentation and inconsistent standards of measurement. Some organizations and industry groups are working together to resolve it.
Brands face major challenges in commerce media measurement. This article offers actionable solutions, as well as an example from a global brand.
Brands are rapidly shifting advertising dollars into commerce media. This post explores the reasons behind the shift and how marketers justify the investment.
Commerce media brands struggle with fragmented data, measurement systems, and operational silos across multiple retail networks. Success requires unified data integration, standardized measurement, and organizational alignment.
This post explores AI-powered optimization and automation in commerce media advertising. It highlights how brands achieve better targeting, bidding, creative testing, and measurement with AI.
Here’s how advertisers can leverage first-party data to improve engagement with their retail media content.
Explore CTV and commerce media convergence: Targeted ads, shoppable TV, and omnichannel strategies.
Here’s how commerce media can increase your brand’s visibility and drive sales.
Learn techniques to track performance and optimize ROI when advertising on commerce media.
Explore the many opportunities for revenue generation in commerce media, especially from leading retail media networks.