March 1 - 2, 2027
The Whitley Hotel, Atlanta, GA
In this engaging session at Commerce Media Brand Summit 2025, Olivia Hawkins of Craft+Commerce interviewed Rachel Porges of Nom Nom on maximizing media budgets through focused planning. Porges emphasized sticking to strategies longer, prioritizing transversal creative, and using leading indicators for success. Attendees gained practical advice for brands facing subscale challenges in commerce media.
Alex Hale from Butterball shared how the brand solved a 40-year consumer pain point by launching Cooked from Frozen Premium Whole Turkey with a layered omnichannel strategy. The campaign combined national PR, geo-targeted advertising, and account-specific shopper marketing to achieve 90%+ sell-through and grow the seasonal turkey category by reaching households that hadn't purchased whole turkeys in three years.
At Commerce Media Brand Summit 2025, Olivia Giaimo and Shanteria Jones discussed transforming Joint Business Planning (JBP) from tense negotiations into collaborative partnerships with Retail Media Networks (RMNs). They emphasized starting early in Q1, aligning on business outcomes like incrementality and new buyers, and using data-driven rubrics for accountability. The session offered practical strategies for integrating merchants, agencies, and RMNs to drive holistic growth.
Shelley Gupta, Founder & CEO of BāKIT Box, shared real-world stories from Commerce Media Brand Summit 2025 on bridging operations and marketing silos. Attendees learned how misalignment costs sales and how collaboration unlocks innovation, like repurposing excess inventory into new products. Practical tips empower brands to align teams for sustainable growth.
At Commerce Media Brand Summit 2025, Kiri Masters delivered a compelling keynote on "Curiosity Wins: Leading When Shopping Changes Forever." She used historical retail revolutions like Piggly Wiggly to frame AI-driven shopping shifts, outlining five conditions for lasting change and implications for retail media. Leaders gained actionable strategies to thrive amid evolving consumer behaviors.
Brands face major challenges in commerce media measurement. This article offers actionable solutions, as well as an example from a global brand.
Commerce media faces a crisis in the form of market fragmentation and inconsistent standards of measurement. Some organizations and industry groups are working together to resolve it.
Brands are rapidly shifting advertising dollars into commerce media. This post explores the reasons behind the shift and how marketers justify the investment.
Commerce media brands struggle with fragmented data, measurement systems, and operational silos across multiple retail networks. Success requires unified data integration, standardized measurement, and organizational alignment.
This post explores AI-powered optimization and automation in commerce media advertising. It highlights how brands achieve better targeting, bidding, creative testing, and measurement with AI.
Explore CTV and commerce media convergence: Targeted ads, shoppable TV, and omnichannel strategies.
Here’s how advertisers can leverage first-party data to improve engagement with their retail media content.
Learn techniques to track performance and optimize ROI when advertising on commerce media.
Explore the many opportunities for revenue generation in commerce media, especially from leading retail media networks.
Here’s how commerce media can increase your brand’s visibility and drive sales.