Abhishek Ahluwalia

Global eCommerce Director Mondelēz

Abhishek has two decades of experience in CPG Sales and Marketing, having worked for companies like Mondelēz, Bacardi, Philip Morris, YUM Brands across diverse geographies (India, Middle East North Africa, Southeast Asia, and USA).

He has been with Mondelēz since 2017, where he has been working in eCommerce roles, building businesses, and leading teams.

In his current role as the Global eCommerce Director, Abhishek is responsible for defining and executing the global eCommerce strategy for one of the world's largest snack company.

Abhishek is a firm believer in the power of speed to achieve success and setting big goals. He is passionate about driving growth and innovation in the eCommerce space and empowering his team to reach their full potential.

Day 1: Integrating Commerce Media to Drive Revenue

11:00 AM Panel Discussion: Cracking the Code on Retail Media Funding - Strategic Budget Allocation for Maximum Impact

Retail media is more than another line item in your digital ad spend. It is a unique ecosystem that demands a fresh approach to budgeting and allocation. Hear from a panel of cross industry experts who will discuss approaches for creating a functional budget and making informed decisions on where to allocate funds to maximize ROI, including:

Reallocating funds from traditional channels without compromising overall marketing effectiveness
Strategies for maintaining visibility and performance in an increasingly competitive retail media environment
Understanding the relationship between retail media investment and organic product listings performance
Deploying innovative methods for measuring and maximizing return on commerce media investment

2:45 PM Panel Discussion: Content Strategy That Engages Shoppers and Drives Conversion

Brands are under pressure to generate the vast amounts of content needed to fuel for commerce media offerings. Panelists will discuss strategies for scaling content, including:

Using A/B testing to determine content effectiveness
Evaluating the effectiveness of in-house content teams versus user-generated content or outsourced opportunities
Leveraging AI to fill the digital content pipeline
Developing content that is universally applicable across networks
Dynamic content strategies to deliver personalized experiences

Check out the incredible speaker line-up to see who will be joining Abhishek.

Download The Latest Agenda