Amy Vollet

EVP, Omnichannel Planning and Activation Omnicom Commerce

Amy Vollet serves as the Executive Vice President of Omnichannel Planning and Activation at Omnicom Commerce, with over 25 years of experience in media strategy and implementation. As a leader in connected commerce media, Amy's team drives cutting-edge strategies in retail experiences.

Amy’s expertise lies in leveraging data-driven insights to optimize omnichannel strategies, ensuring brands achieve seamless integration across the commerce landscape. Her innovative approach to retail media and omnichannel activation enables brands to enhance consumer engagement and maximize media efficiency.

Prior to her role at Omnicom Commerce, Amy held leadership positions at The Integer Group and Tracy-Locke, where she developed groundbreaking strategies to merge online and offline channels throughout the consumer journey. With a passion for retail media and a focus on media optimization, she consistently delivers impactful results for top brands like Philips, Welch’s, ExxonMobil, and Clorox.

Amy holds a degree from Texas Tech University and remains committed to fostering collaboration and continuous learning within her teams.

Day 1: Integrating Commerce Media to Drive Revenue

1:45 PM Workshop: Converting Browsers into Buyers with Offsite Advertising

Offsite advertising offers a opportunity to reach audiences on platforms that are not related to the products being sold. This workshop will focus on strategies for capitalizing on these audiences to grow revenue, evaluating and managing relationships with non-endemic platforms, and implementing effective retargeting strategies to convert online browsers into buyers.

Learn how to:

Utilize programmatic ad buying strategies to promote to more efficiently increase reach
Create compelling ad content tailored to diverse audiences
Measure the performance of offsite ads to continuously improve campaigns
Utilize data and insights to create personalized retargeting campaigns
Integrate offsite with onsite advertising for a cohesive and consistent omnichannel approach

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda