Aurora Matias

Brands are under pressure to generate the vast amounts of content needed to fuel for commerce media offerings. Panelists will discuss strategies for scaling content, including: 

• Using A/B testing to determine content effectiveness 
• Evaluating the effectiveness of in-house content teams versus user-generated content or outsourced opportunities 
• Leveraging AI to fill the digital content pipeline 
• Developing content that is universally applicable across networks 
• Dynamic content strategies to deliver personalized experiences