March 9 - 10, 2026
The Whitley Hotel, Atlanta, GA
The biggest barrier to success isn't budget or technology, it's organizational disfunction. This panel explores how brand leaders have cracked the code on cross-functional collaboration, transforming siloed teams into unified commerce media powerhouses. You'll hear battle-tested strategies for aligning brand, trade, sales, and eCommerce teams around shared KPIs and common goals. These frameworks aren’t just theoretical but real solutions from practitioners who've navigated internal politics, competing priorities, and budget battles to create commerce media strategies that work across every department.
Check out the incredible speaker line-up to see who will be joining Benjamin.
Download The Latest Agenda