Darshan Makadia

Director, eCommerce Lamour

Darshan's professional journey commenced as a web developer at a Melbourne-based agency, where he engaged with a diverse clientele. This early exposure ignited his fascination with data analytics and the intricacies of online retail. After relocating to Canada, Darshan acquired significant experience in managing ecommerce operations for prominent brands including Mark's, recognized for its casual and industrial apparel; Canadian Tire, which caters to multiple sectors such as automotive, home and hardware; and Calgary Co-op, a leading grocery cooperative chain in Western Canada

Day 1: Integrating Commerce Media to Drive Revenue

2:45 PM Panel Discussion: Connecting Data and Analytics for Enhanced Personalization

85% of consumers want a more personalized experience when shopping. With the decline of cookies, brands are experiencing the pressures of data scarcity which is further complicated by data silos. Panelists will discuss how their businesses are tackling these challenges to deliver more personalized experiences, including:

Using clean rooms to partner with other data owners to enhance personalization
Leveraging a unified platform to build tools for personalizing search and merchandising
Engaging consumers to share more data for tailored marketing approaches
Defining business use cases and translating from commerce to analytics

Check out the incredible speaker line-up to see who will be joining Darshan.

Download The Latest Agenda