David Liggins II

Senior Strategist Xnurta

David Liggins II has spent the past decade immersed in eCommerce, helping SMBs and enterprise brands grow and succeed in online retail. With deep expertise in Amazon Ads and other retail media networks, he brings a strategic approach to omnichannel success and performance measurement. As an Account Executive at Xnurta and a former Amazonian, David offers firsthand insights into retail media. He is passionate about empowering brands with the knowledge and strategies needed to thrive.

Day 1: Integrating Commerce Media to Drive Revenue

11:25 AM Round Tables

Select two topics from the list below and join an in-depth conversation with your peers to share your experience, network, and learn from like-minded professionals sharing the same challenges and interests. These discussions will take place in two 25-minute rotations. Interested in demonstrating thought leadership as a round table discussion leader? Contact Kathleen.Novacinski@wbresearch.com

Table Topics:

Table 1: Getting ROI, Incrementality and Accountability from Retail and Commerce Media

George Musi, Chief Business Officer, Night Market

Table 2: Leveraging AI for Smarter Content Decisions and Commerce Media Growth

Eli Orkin, Chief Marketing Officer, VIZIT

Table 3: Leveraging AI and AMC to Drive New-to-Brand Growth on Amazon

David Liggins II, Senior Strategist, Xmars

Table 4: Leveraging AI for Data Analysis and Insights to Inform Strategy

Table 5: Harnessing In-store Opportunities to Fill the Lower Funnel

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda