David Liggins II

David Liggins II has spent the past decade immersed in eCommerce, helping SMBs and enterprise brands grow and succeed in online retail. With deep expertise in Amazon Ads and other retail media networks, he brings a strategic approach to omnichannel success and performance measurement. As a Senior Strategist at Xnurta and a former Amazonian, David offers firsthand insights into retail media. He is passionate about empowering brands with the knowledge and strategies needed to thrive.