David Rehkemper

Discover how industry leaders are transforming their organizational structures to maximize commerce media's impact on revenue and market share. Panelists representing a range of different brands will discuss how their businesses are structuring roles, responsibilities, and aligning cross-functional efforts to optimize performance. Learn emerging best practices, including: 

• Aligning stakeholders around the metrics that truly impact your bottom line   
• Seamlessly blending media, product marketing, shopper marketing, commerce, and sales  
• Leveraging agency partnerships to amplify your internal capabilities   
• Integrating retail media with shopper marketing strategies to influence decisions at every stage of the path to purchase   
• Empowering your team to make swift, impactful decisions within privacy constraints