Diana Macia

Director, Global Omni-Commerce Capabilities Kellanova

Diana Macia is a seasoned marketing and digital with great experience in leading enterprise-wide digital transformations with a focus in business growth in complex and matrix organizations. Exceptional expertise in Marketing, eCommerce, Data & Analytics, Digital Media, Content Supply Chain and MarTech.

As the Global Omni-Commerce Capability Lead at Kellanova, she is responsible for developing and implementing the global Omni-Commerce capability strategy to strengthen the enterprise focus and maximize execution.

Prior to her role at Kellanova, Diana held various leadership positions at Kimberly Clark and Procter & Gamble, where she developed and embedded new capabilities in digital marketing, eCommerce, and analytics.

Originally from Colombia, Diana holds a BS in Industrial Engineering from Universidad de los Andes and an MBA from Xavier University. She is a sought-after speaker and thought leader in the field of Omni-Commerce, and her expertise has helped numerous organizations navigate the challenges and opportunities of the ever-evolving digital landscape.

Day 1: Integrating Commerce Media to Drive Revenue

2:25 PM Panel Discussion: Content Strategy That Engages Shoppers and Drives Conversion

Brands are under pressure to generate the vast amounts of content needed to fuel for commerce media offerings. Panelists will discuss strategies for scaling content, including:

Using A/B testing to determine content effectiveness
Evaluating the effectiveness of in-house content teams versus user-generated content or outsourced opportunities
Leveraging AI to fill the digital content pipeline
Developing content that is universally applicable across networks
Dynamic content strategies to deliver personalized experiences

Check out the incredible speaker line-up to see who will be joining Diana.

Download The Latest Agenda