George Musi

Chief Business Officer Night Market

George is the Chief Business Officer at Night Market, the commerce agency within Horizon Media Holdings. He is responsible for overseeing all aspects of Night Market’s business operations and growth strategies, ensuring alignment with strategic goals. He also leads the charge for vision, go-to-market strategy, expansion goals, marketing and communications, sales, and driving consulting and integration across the Horizon. Musi has spent 20 years in various senior positions helping to drive growth, fuel innovation, and achieve critical business goals globally.

Most recently, he served in executive leadership roles at IPG Health and Publicis, where he was a strategic consultant and trusted advisor to business leaders and clients. As a recognized thought leader, subject matter expert, and strategic guide, Musi is a frequent speaker at conferences and events and has published numerous articles and whitepapers. Additionally, he serves on several advisory boards.

Day 1: Integrating Commerce Media to Drive Revenue

11:25 AM Round Tables

Select two topics from the list below and join an in-depth conversation with your peers to share your experience, network, and learn from like-minded professionals sharing the same challenges and interests. These discussions will take place in two 25-minute rotations. Interested in demonstrating thought leadership as a round table discussion leader? Contact Kathleen.Novacinski@wbresearch.com

Table Topics:

Table 1: Getting ROI, Incrementality and Accountability from Retail and Commerce Media

George Musi, Chief Business Officer, Night Market

Table 2: Leveraging AI for Smarter Content Decisions and Commerce Media Growth

Eli Orkin, Chief Marketing Officer, VIZIT

Table 3: Leveraging AI and AMC to Drive New-to-Brand Growth on Amazon

David Liggins II, Senior Strategist, Xmars

Table 4: Leveraging AI for Data Analysis and Insights to Inform Strategy

Table 5: Harnessing In-store Opportunities to Fill the Lower Funnel

Check out the incredible speaker line-up to see who will be joining George.

Download The Latest Agenda