Greg Brunk

Vice President, Product MetaRouter

As MetaRouter’s Head of Product, Greg leads MetaRouter team setting the strategy and buildout of our Customer Data Infrastructure platform. Greg has diverse and rich history in leadership driving innovation through product in several industries and is now blazing a trail in the retail and commerce media, advertising and data space. He is well connected with the emerging trends of the industry is deeply involved with MetaRouter's sales, success, partnership teams.

Day 1: Integrating Commerce Media to Drive Revenue

2:50 PM Panel Discussion: Connecting Data and Analytics for Enhanced Personalization

85% of consumers want a more personalized experience when shopping. With the decline of cookies, brands are experiencing the pressures of data scarcity which is further complicated by data silos. Panelists will discuss how their businesses are tackling these challenges to deliver more personalized experiences, including:

Using clean rooms to partner with other data owners to enhance personalization
Leveraging a unified platform to build tools for personalizing search and merchandising
Engaging consumers to share more data for tailored marketing approaches
Defining business use cases and translating from commerce to analytics

Day 2: Brand Retailer Collaboration and Future Growth

10:30 AM Panel Discussion: Measuring Effectiveness in Commerce Media: Standards, Incrementality, and Predictive Modeling

With so many different networks and KPI definitions, measuring commerce media is a pain point across the industry. Yet understanding the effectiveness of commerce media investments is crucial for driving incrementality and ensuring that advertising efforts are not just subsidizing existing sales. Panelists will discuss how they are tackling this challenge to drive success, including:

Understanding the guidelines and standards set by the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC)
The importance of metrics like ROAS, TACOS, and new-to-brand customers for measuring effectiveness
Demonstrating incrementality to show the lift of commerce media campaigns
Developing internal processes and responsibilities for consistent reporting and measurement

Check out the incredible speaker line-up to see who will be joining Greg.

Download The Latest Agenda