Janine Flaccavento

As the lead of the Retail, CPG and QSR Vertical at Merkle, Janine works with the world’s leading brands, retailers and technology partners to help them realize their business transformation goals.

With experience in Retail Media Networks, Shopper Marketing and Personalization, Janine has always focused on the importance of putting shoppers and consumers at the heart of every program.

Prior to taking on this role, Janine led New Stream Media and the eretail practice at Merkle, partnering with talented digital marketers from Media, Analytics, Audience/CRM, Technology, Media Sales and Creative who all worked together to develop forward-looking strategies for their Retail, CPG and Brand clients that are based on where the RMN industry is heading.

Janine started her career in Canada working on store concepts and new brand launches for Loblaw Companies Limited, Sleeman Brewery, and Sobey’s; she then led a shopper marketing agency working with brands such as Coca-Cola and Kraft. After moving to the US and joining Merkle she led digital transformation projects for Target, Abercrombie & Fitch, Sherwin Williams and Kimberly-Clark, to name a few. The thread that connects all of this experience is a love for retail and shopping and the innovation that comes from such a dynamic industry.