Josh Clarkson

Global Retail Media Lead Mars

Josh is currently Global Lead – Retail Media at Mars, owning Retail Media acceleration and integration within wider media planning. Previously Josh held roles in the US and UK with Lindt & Sprungli, overseeing D2C, Marketplaces, digital content, digital advertising, social and retail media. Josh has also worked in Europe for Kraft Heinz, Ferrero and Red Bull. When he isn’t discussing Media, Marketplaces and Marketing, he’s taking long walks with his dog Toby, and trying to keep up with the Kansas City Chiefs!

Day 1: Integrating Commerce Media to Drive Revenue

8:20 AM Keynote: Leveraging Data and Defining Metrics to Achieve ROI in Retail Media

The power of retail media is in the data. By ingesting this data in a brand’s data lake, brands can realize new opportunities for additional media campaigns and improved cross-media measurement. Josh Clarkson, Global Retail Media Lead for Mars will discuss how brands can structure retail media at the enterprise level to realize ROI, including:

Metrics and KPIs across functions and across campaigns and media types.
Data – the new negotiation lever
How best to compare apples with apples in the world of (Retail) Media.

3:45 PM Panel Discussion: Full Funnel Marketing with Commerce Media: Bridging Awareness, Consideration, and Conversion

Commerce media has evolved from being primarily focused on lower-funnel activities to encompassing a full-funnel marketing approach. Panelists will discuss how commerce media strategies can be effectively implemented across the funnel, and how brands can optimize their marketing efforts to drive both upper and lower-funnel results. Learn how to:

Use display advertising to build product and brand awareness
Create engaging content to drive brand awareness and consumer interest
Generate interest in a product category and retarget customers at the mid-funnel
Ensure the bottom of the funnel is secure with effective conversion strategies, including in-store promotions and point-of-sale activations
Assess tools and methods for measuring the impact of full-funnel commerce media

Check out the incredible speaker line-up to see who will be joining Josh.

Download The Latest Agenda