Katelyn Nugent

Head of Integrated Marketing & Communications Welch's

With over two decades of experience, in both brand and agency environments, Katelyn brings a diverse background and firsthand experience in creative development, marketing strategy/planning, marketing operations, and marketplace trends.

She's spent the last 13 years in the footwear industry, where she successfully led global and regional marketing strategies while managing a full suite of agency disciplines, specifically Creative, Retail, Media, PR/Communications, and Influencer. Her passion lies in storytelling and leading with a consumer-led mindset.

Day 1: Integrating Commerce Media to Drive Revenue

1:25 PM Workshop: Converting Browsers into Buyers with Offsite Advertising

Offsite advertising offers a opportunity to reach audiences on platforms that are not related to the products being sold. This workshop will focus on strategies for capitalizing on these audiences to grow revenue, evaluating and managing relationships with non-endemic platforms, and implementing effective retargeting strategies to convert online browsers into buyers.

Learn how to:

Utilize programmatic ad buying strategies to promote to more efficiently increase reach
Create compelling ad content tailored to diverse audiences
Measure the performance of offsite ads to continuously improve campaigns
Utilize data and insights to create personalized retargeting campaigns
Integrate offsite with onsite advertising for a cohesive and consistent omnichannel approach

Check out the incredible speaker line-up to see who will be joining Katelyn.

Download The Latest Agenda