Keith Lehman

Retail media is more than another line item in your digital ad spend. It is a unique ecosystem that demands a fresh approach to budgeting and allocation. Hear from a panel of cross industry experts who will discuss approaches for creating a functional budget and making informed decisions on where to allocate funds to maximize ROI, including:   

• Reallocating funds from traditional channels without compromising overall marketing effectiveness     
• Strategies for maintaining visibility and performance in an increasingly competitive retail media environment   
• Understanding the relationship between retail media investment and organic product listings performance   
• Deploying innovative methods for measuring and maximizing return on commerce media investment