Keith Lehman

Perfect data is a myth, but great commerce media decisions happen anyway. This panel addresses the reality every practitioner face: fragmented reporting, inconsistent attribution windows, and missing data points that make comprehensive measurement feel impossible. Hear from brand leaders how they found the clarity in the chaos to build successful programs while continuously improving their analytical foundation.

Objectives:

• Combining multiple imperfect sources into more reliable business insights
• Prioritizing strategies that focus on measurement improvement efforts where they’ll have the biggest impact on decision making
• Learning to give your recommendations and results while acknowledging data limitations 

Artificial intelligence is no longer experimental; it’s becoming an essential driver of efficiency, personalization, and performance. From generative AI powering smarter product content to predictive models shaping campaign strategies, the applications are expanding rapidly. In this session, hear how leading brands are using AI to maximize business impact, boost ROI, and stay ahead of shifting consumer expectations.

Objectives:

• Keeping pace with evolving consumer behaviors through AI-driven insights
• Optimizing keyword selection, bid strategies, and budgets across platforms with AI tools
• Predicting trends and seasonal opportunities to sharpen media campaigns