Mert Damlapinar

One of the biggest goals for brands is proving how digital touchpoints influence in-store sales and how physical stores drive online conversions. This panel shares how experts solved the omnichannel attribution challenge, revealing approaches that tie together the entire customer journey into one clear picture of incremental impact. You’ll explore advanced methods for tracking cross-channel lift, learn how to optimize campaigns around total customer value instead of isolated metrics, and gain insights into building measurement systems that reflect the full path to purchase, no matter where it happens.

• Maximizing total business impact by learning cross-channel optimization strategies
• Tracking customer journeys across digital and physical touchpoints with statistical confidence
• Justifying omnichannel measurement investments by demonstrating improved marketing efficiency and customer insights 

AI-powered tools, first-party data, and new in-store digital formats are redefining how campaigns are planned, optimized, and measured. This session dives into the most critical trends reshaping the space, including the growing demand for standardization, cross-platform attribution challenges, and the emergence of social commerce and creator-led partnerships. Listen how brands are cutting through the noise, building high-impact strategies, and navigating the new realities of commerce media in 2026. 

Objectives:

• Defining commerce media success in the next 12 to 24 months by understanding regulatory changes, privacy developments, and technological advancements
• Reshaping vendor relationships and campaign management though trends and
• Scaling personalized commerce experience while maintain accuracy across multiple touchpoints

Amazon's advertising ecosystem offers unprecedented reach and precision, but most brands barely scratch the surface of what's possible. This panel will share how brands tackle the platform's complex ecosystem, from sponsored products to DSP to streaming TV, by using its first-party data. This is Amazon advertising at the expert level, with strategies that turn the world's largest marketplace into your most profitable growth channel.

• Maintaining profitability across your entire product portfolio by using Amazon's unique data advantages
• Leveraging Amazon's unique customer insights to target, suppress, and personalize ads at every step of the shopper journey
• Using Amazon’s data transparency to identify market opportunities