Mert Damlapinar

AI-powered tools, first-party data, and new in-store digital formats are redefining how campaigns are planned, optimized, and measured. This session dives into the most critical trends reshaping the space, including the growing demand for standardization, cross-platform attribution challenges, and the emergence of social commerce and creator-led partnerships. Listen how brands are cutting through the noise, building high-impact strategies, and navigating the new realities of commerce media in 2026. 

Objectives:

• Defining commerce media success in the next 12 to 24 months by understanding regulatory changes, privacy developments, and technological advancements
• Reshaping vendor relationships and campaign management though trends and
• Scaling personalized commerce experience while maintain accuracy across multiple touchpoints