Nemanja Lazic

eCommerce Channel Manager Zevia

Nemanja leads the ecommerce channel management for Zevia PBC. In this role, he oversees the online connection to physical retailers, driving Zevia sales through retail media, best in class content and digital shelf visibility. Utilizing evolving retailer platforms such as Walmart Connect, Instacart, Criteo, 84.51 and others, expanding Zevia's reach in pureplay, omnichannel and DTC channels so consumers can choose their preferred path to purchase.

Prior to Zevia, he was responsible for wholesale, DTC and Amazon channels of a start up cpg manufacturer. Nemanja holds a bachelors degree in exercise physiology from Michigan State University and a masters in business administration from Central Michigan University.

Day 1: Integrating Commerce Media to Drive Revenue

1:25 PM Workshop: Improving the Path to Purchase with Onsite Advertising

Onsite advertising is a key opportunity to leverage first party data to target shoppers effectively and ensure seamless integration between online and in-store experiences. This workshop will provide you with a toolkit to make sure that in-store inventory is accurately represented online. Learn how to:

Utilize shopper data to create personalized advertising experiences
Implement data-driven campaigns to drive conversions
Leverage data insights to optimize ad placements and messaging
Define KPIs and continuously refine campaigns based on performance metrics

Day 2: Brand Retailer Collaboration and Future Growth

1:10 PM Case Study: Driving Trial Digitally to Attract New Customers and Grow Sales

Today’s shopper is an omnichannel shopper and they’re faced with an abundance of choices. With this in mind, and the goal of driving trial, Nemanja Lazic, eCommerce Channel Manager for ZEVIA implemented a free gift campaign with Instacart to attract new customers and drive sales. Hear lessons learned, including:

Collaborating with retailers on new gifting campaigns
Retargeting approaches that achieve conversion
Defining KPIs to measure success

Check out the incredible speaker line-up to see who will be joining Nemanja.

Download The Latest Agenda