Randy Browning

President Night Market

Randy launched Night Market, a data intelligence and commerce company, in 2020 to provide leading brands with unprecedented influence of the omnichannel purchase journey. A Social Anthropologist by training, he is building a transformational approach to Commerce where Night Market is intersecting the datasets of media and commerce to build real-time intelligence and predictive capabilities to enable optimization of all media channels based on shopping and purchase behavior. Delivering clients defining moments in marketing and media, that capture attention in this time of profound change.

Previously, Randy was Founder & CEO of the pioneering AI Data Intelligence company, Blab. After being acquired by Deloitte, he built and ran their AI Advertising Practice. Previously, Randy was also CEO of Publicis West for 10 years.

Day 1: Integrating Commerce Media to Drive Revenue

8:10 AM Chairperson Opening Remarks

8:40 AM Panel Discussion: Unlocking Growth, Optimizing Commerce Media's Position in Your Organization

Discover how industry leaders are transforming their organizational structures to maximize commerce media's impact on revenue and market share. Panelists representing a range of different brands will discuss how their businesses are structuring roles, responsibilities, and aligning cross-functional efforts to optimize performance. Learn emerging best practices, including:

Aligning stakeholders around the metrics that truly impact your bottom line
Seamlessly blending media, product marketing, shopper marketing, commerce, and sales
Leveraging agency partnerships to amplify your internal capabilities
Integrating retail media with shopper marketing strategies to influence decisions at every stage of the path to purchase
Empowering your team to make swift, impactful decisions within privacy constraints

9:40 AM Panel Discussion: Cracking the Code on Retail Media Funding - Strategic Budget Allocation for Maximum Impact

Retail media is more than another line item in your digital ad spend. It is a unique ecosystem that demands a fresh approach to budgeting and allocation. Hear from a panel of cross industry experts who will discuss approaches for creating a functional budget and making informed decisions on where to allocate funds to maximize ROI, including:

Reallocating funds from traditional channels without compromising overall marketing effectiveness
Strategies for maintaining visibility and performance in an increasingly competitive retail media environment
Understanding the relationship between retail media investment and organic product listings performance
Deploying innovative methods for measuring and maximizing return on commerce media investment

Check out the incredible speaker line-up to see who will be joining Randy.

Download The Latest Agenda