Ross Walker

Paid search is a powerful tool for driving awareness and capturing ready-to-buy customers within your category. With a focus on driving conversions and maximizing ROI at the critical bottom of the funnel, this session will equip you with practical tools and techniques to stay ahead in the competitive landscape of e-commerce advertising. Return to your desk with a toolkit to optimize search strategies, including: 

• Craft compelling short-form video ads for search results and product pages  
• Master AI-powered bidding techniques for optimal budget allocation  
• Aligning paid search and organic marketing strategy 
• Adjusting strategy to align paid search performance with peak shopping hours