Sally Kazin

Head of Analytics Acadia

Sally Kazin, Acadia’s Head of Analytics, has worked in the Analytics and Insights industry for 15 years. She is a strong believer in blending analytics and strategy to drive business outcomes. Sally is continually focused on the impact that insights and smart measurement have on clients’ objectives.

Day 1: Integrating Commerce Media to Drive Revenue

2:45 PM Panel Discussion: Connecting Data and Analytics for Enhanced Personalization

85% of consumers want a more personalized experience when shopping. With the decline of cookies, brands are experiencing the pressures of data scarcity which is further complicated by data silos. Panelists will discuss how their businesses are tackling these challenges to deliver more personalized experiences, including:

Using clean rooms to partner with other data owners to enhance personalization
Leveraging a unified platform to build tools for personalizing search and merchandising
Engaging consumers to share more data for tailored marketing approaches
Defining business use cases and translating from commerce to analytics

Check out the incredible speaker line-up to see who will be joining Sally.

Download The Latest Agenda