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The premier commerce media conference for brands

In an era marked by the crumbling of cookie-based tracking, digital advertising is undergoing a profound transformation. Retail media has emerged as a critical component of every CPG brand’s strategy to drive traffic and grow revenues, and it represents the fastest area of digital ad growth globally.

That’s why we’ve created the Commerce Media Brand Summit – an investment in your future, your team & your business. At this brand-led forum, you’ll learn from pioneers paving the way to help you use this channel to grow your market share and drive profit.

For over 25 years, we’ve been tracking and responding to retail trends at eTail, uniting leaders in retail commerce to shape the industry. Join the inaugural Commerce Media Brand Summit to gain your playbook for retail media success. You’ll leave with a toolkit of strategies, new connections to share ideas with, and a place in an innovative commerce media community.

Experience Excellence

Introducing Your 2025 Speakers

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Katie Neil

Head of Connected Commerce
The Coca-Cola Company

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Chelsey Alexander

Vice President New & Emerging Channels
Bayer Consumer Health

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Shub Goel

Vice President, eCommerce & Omnichannel
Corelle Brands

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Carlos Antillano

Vice President, Americas
Mauviel

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Josh Clarkson

Global Lead, Retail Media
Mars

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Keith Lehman

Director, Global Digital Commerce Marketing
Colgate-Palmolive

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Abhishek Ahluwalia

Global eCommerce Director
Mondelēz

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TJ Hanel

Director, Omni Commerce RMN National Retailer Media Strategy
Kellanova

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Sara Goucher

Senior Director, eCommerce
Molson Coors Beverage Company

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Katelyn Nugent

Head of Integrated Marketing & Communications
Welch’s

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Will Mestayer

Director, Connected Commerce
Sierra Nevada Brewing Co.

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Celia Van Wickel

Director, Digital Commerce
Russell Stover Chocolates

Agenda at a Glance

Day 1, March 10, 2025

Integrating Commerce Media to Drive Revenue
  • Keynote: Upskilling Internal Teams to Achieve Commerce Media Goals
  • Panel Discussion: Cracking the Code on Retail Media Funding - Strategic Budget Allocation for Maximum Impact
  • Workshop: Improving the Path to Purchase with Onsite Advertising
  • Workshop: Converting Browsers into Buyers with Offsite Advertising
  • Keynote: Leveraging Data and Defining Metrics to Achieve ROI in Retail Media
  • Panel Discussion: Full Funnel Marketing with Commerce Media: Bridging Awareness, Consideration, and Conversion

Day 2, March 11, 2025

Brand Retailer Collaboration and Future Growth
  • Keynote: Collaborating With Retailers on Retargeting Approaches that Achieve ROAS
  • Case Study: Creative Campaigns that Stretch Dollars and Achieve ROI
  • Panel Discussion: Measuring Effectiveness in Commerce Media: Standards, Incrementality, and Predictive Modeling
  • Workshop: Optimizing Paid Search: Maximizing ROI at the Bottom of the Funnel
  • Panel Discussion: Driving Long-term Value vs. Maximizing Short-term Value: Synchronizing Brand and Retailer Strategies to Drive Growth
  • Interactive Working Group: Where to Spend Your Next Dollar, Making Decisions About Media Mix

Brought to you by the organizers of the industry’s leading retail events

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The Retail Media Ecosystem

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Addressing Your Biggest Pain Points For Maximum ROI

Navigating the Funding Complexities of Retail Media, Optimizing Budget Allocation

Driving Long-term Value vs. Maximizing Short-term Value: Synchronizing Brand and Retailer Strategies to Drive Growth

Integrating Retail Media into the Corporate Organizational Structure

Negotiating to Win, Driving Shared Future Success

Managing Brand Integrity, Avoiding the Crush of Competition

Test and Learn Methods to Ensure The Right Media Mix

Trusted by thousands of brands since 1999

We've helped the best brands and retailers in the world advance their businesses and make meaningful connections!

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Let's Connect & Create a Custom Experience

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Hi, I'm Kathleen, the Sponsorship Director for Commerce Media Brand Summit. I’m here to help you maximize your experience by designing a sponsorship to fit your exact needs. Reach out here and I'll be in touch within 24 hours!

Growing a Greener Future.

Commerce Media Brand Summit is dedicated to creating a more sustainable world for this generation and future ones. By registering for the event, will automatically be donated to One Tree Planted on your behalf. Want to get involved?

Learn More

Commerce Media Brand Summit is Peer to Peer

Come as an attendee, but leave as a member of the growing, collaborative #CMBSummit Community!

Interaction. Innovation. Inspiration

Westin Buckhead Atlanta

March 10 - 11, 2025

3391 Peachtree Road, N.E.
Atlanta, GA 30326
(404) 365-0065

Our Sponsors: