Whitepaper & Video Center

The Funnel Rewired: How Commerce Media and Social Commerce Are Converging into One Journey

This report presents findings from a survey of 1,008 U.S. consumers, exploring how financial sentiment, advertising receptivity, platform usage, and AI adoption are reshaping shopping behavior. To incorporate brands' points of view, it also includes insights from business leaders who spoke at the Commerce Media Brand Summit event in 2026.

First-Party Data Strategies in Commerce Media: An Industry Analysis

Commerce media organizations face unprecedented challenges and opportunities as they navigate the evolving landscape of first-party data utilization. Most organizations are at least somewhat confident in their data collection capabilities, but the results of the study suggest that they still struggle to put that data to work. This report explores how commerce media professionals are collecting, deploying, and planning to evolve their first-party data strategies across advertising, marketing, and retail media applications.