Amanda Wolff

Creating your budget feels overwhelming when you're facing dozens of platforms, unclear ROI projections, and competing internal priorities. This workshop guides you through a budgeting methodology that eliminates guesswork and builds confidence in your investment decisions. Learn from an industry professional and leave with a customized budget framework and the knowledge to defend your choices to skeptical stakeholders. 

Objectives:

• Creating a step-by-step budget allocation framework that optimizes spend based on audience reach and performance potential
• Developing a plan that prepares you for budget cuts, new opportunities, and unexpected market changes throughout the year.
• Building confidence in your budget decisions and securing approval for experimental investments