JBP season makes everyone's heart race. What number is going to land on the table, and how do you defend it? The brands who win have already taken the drama out of it. They set the expectation in Q1, not Q4, because if you are starting your negotiation now, you are starting late. They check in quarterly. And when renewal comes, they pull out the grading rubric instead of haggling: here is what we agreed you would deliver, and here is what actually happened. This session gets specific on how to shift from an annual negotiation to a year-round partnership, how to tie the conversation to business outcomes instead of just media metrics, and how to hold accountability on both sides so it stays a win-win, not a tug of war. 

• How to reset the JBP from a Q4 scramble into a year-round scorecard, so renewal is a review, not a fight 
• The asks worth putting on the table beyond rate: data access, reporting that actually helps you, and measurement standards that fit your brand 
• How to walk in as a functional expert who speaks the language of sales and finance, not a plus-one at the table