Anna Pan

True commerce media mastery requires orchestrating touchpoints across the entire customer journey. From initial awareness through post-purchase loyalty. This panel will bring together strategists who've built shopper journey frameworks that deliver consistent experiences and measurability at every stage. Maximizing the cumulative impact rather than optimizing individual moments in isolation.

• Identifying all critical touchpoints and optimizing opportunities for awareness considerations and conversion
• Measuring the impact of customer interactions by creating seamless and consistent experiences
• Understanding the nature of the shopper behavior by accurately attributing customer journey stage