Commerce Media Brand Summit 2026

March 9 - 10, 2026

The Whitley Hotel, Atlanta, GA

April Carlisle

April Carlisle

Executive Vice President, Commerce Spark Foundry
April Carlisle
As Executive Vice President of Commerce at Spark Foundry, April Carlisle is a driving force behind client growth in today's complex retail and digital landscape. She leverages the Groupe’s advanced solutions to build integrated commerce strategies that deliver a distinct competitive edge and measurable ROI. April’s expertise is built on a foundation of senior leadership roles with global giants. She previously served as VP of Shopper Marketing for The Coca-Cola Company, driving value creation across retail and e-commerce channels. Prior to that, at Procter & Gamble, she established the company's first North American Shopper Marketing Center of Excellence. Recognized as an industry pioneer, April is an inductee into the Shopper Marketing Hall of Fame and has been named a “Who’s Who in Shopper Marketing” for eight consecutive years. She continues to shape the next generation of industry leaders as an adjunct professor at Northwestern University's prestigious Medill School.

Day 1, Monday, March 9th

8:50 AM Keynote Panel: Building a Holistic Commerce Media Strategy That Achieves Cross-Team Success

The biggest barrier to success isn't budget or technology, it's organizational disfunction. This panel explores how brand leaders have cracked the code on cross-functional collaboration, transforming siloed teams into unified commerce media powerhouses. You'll hear battle-tested strategies for aligning brand, trade, sales, and eCommerce teams around shared KPIs and common goals. These frameworks aren’t just theoretical but real solutions from practitioners who've navigated internal politics, competing priorities, and budget battles to create commerce media strategies that work across every department.


Objectives:
  • Creating Commerce Media champions by improving negotiating tactics with your finance and sales teams
  • Organizational design principles that eliminate silos and create seamless collaboration between previously competing departments
  • Communication strategies that translate commerce media wins into language every stakeholder understands and values 

Check out the incredible speaker line-up to see who will be joining April.

Download The Latest Agenda