Commerce Media Brand Summit 2026

March 9 - 10, 2026

The Whitley Hotel, Atlanta, GA

Austin Trunnell

Austin Trunnell

Vice President of Sales Ampd
Austin Trunnell
Austin Trunnell brings over a decade of commerce media expertise across both agency and tech, with a sharp focus on performance marketing for enterprise CPG brands. He began his career at a leading digital agency before joining Ampd, drawn by the opportunity to help brands connect offsite media to retail sales with precision and scale. Austin pairs deep analytical training with a talent for solving real-world marketing challenges. His strength lies in building solutions that not only deliver measurable impact, but integrate seamlessly into how brands already work.

Monday, March 9th 2026

9:00 AM Keynote Panel: Building a Holistic Commerce Media Strategy That Breaks Down Organizational Silos

The biggest barrier to success isn't budget or technology, it's organizational disfunction. This panel explores how brand leaders have cracked the code on cross-functional collaboration, transforming siloed teams into unified commerce media powerhouses. You'll hear battle-tested strategies for aligning brand, trade, sales, and eCommerce teams around shared KPIs and common goals. These frameworks aren’t just theoretical but real solutions from practitioners who've navigated internal politics, competing priorities, and budget battles to create commerce media strategies that work across every department.

Objectives:

  • Creating Commerce Media champions by improving negotiating tactics with your finance and sales teams
  • Organizational design principles that eliminate silos and create seamless collaboration between previously competing departments
  • Communication strategies that translate commerce media wins into language every stakeholder understands and values 

10:40 AM Presentation: Amazon Attribution: The Major Outlier in Commerce Media

As Commerce Media matures, most retailers have settled into high-margin, managed-service models that limit transparency and control for brands. This keynote challenges that status quo by spotlighting why Amazon Attribution represents a structural outlier in the ecosystem. You’ll explore how Amazon’s free attribution infrastructure creates a rare opportunity to connect Paid Search and Social directly to deterministic sales outcomes — without the traditional Commerce Media tax. Designed for CPG leadership, this session reframes Commerce Media as a signal layer, not a silo, and outlines how brands can use Amazon Attribution to unlock clearer visibility, improve conversion, and bridge brand and performance investments into one cohesive growth engine.

• Discover how to 10x your Amazon audience with the 4 billion MAUs of Search and Social

• Understand the true value of Amazon’s free attribution API, and why you need to be using it

• Learn how to connect brand efforts to commerce success through deep linking, deterministic measurement, and integrated strategy


Check out the incredible speaker line-up to see who will be joining Austin.

Download The Latest Agenda