Austin Trunnell

Vice President of Sales Ampd

Austin Trunnell brings over a decade of commerce media expertise across both agency and tech, with a sharp focus on performance marketing for enterprise CPG brands. He began his career at a leading digital agency before joining Ampd, drawn by the opportunity to help brands connect offsite media to retail sales with precision and scale. Austin pairs deep analytical training with a talent for solving real-world marketing challenges. His strength lies in building solutions that not only deliver measurable impact, but integrate seamlessly into how brands already work.

Day 1, Monday, March 9

10:40 AM Presentation: Media Mix Modelling In Commerce Media: The New Standard For Attribution In A Cookie-Free Era

As third-party cookies disappear and privacy regulations tighten, traditional attribution models are becoming increasingly unreliable for measurement. This keynote presentation introduces the new standard that sophisticated brands are adopting advanced media mix modeling that combines statistical rigor with real-time optimization capabilities. You'll discover how MMM has evolved beyond annual planning to become a dynamic tool for daily decision-making, channel optimization, and budget allocation across complex commerce media ecosystems.

Objectives:

Combining MMM with first-party data and clean room collaborations for maximum measurement precision
Proving campaign efficiency and reduced media waste through proving MMM investments
Optimizing budget allocation across retail media networks by using MMM insights

Check out the incredible speaker line-up to see who will be joining Austin.

Download The Latest Agenda