Brent Barbee

President Conquer

With a career rooted in advertising and media integration, Brent’s journey has culminated in leading Conquer as President, where he leverages his expertise in paid media, marketing communications, and networking. Brent’s mission is to navigate the complex media landscape, providing clients with principled planning and intelligent buying solutions across diverse platforms. Brent is a Georgia native and spends time playing golf and enjoying his family on St Simons Island, GA where he lives and works from the Conquer Sea Suite retreat office when not at Conquer HQ in Atlanta.

Day 2: Brand Retailer Collaboration and Future Growth

11:10 AM Fireside Chat: The New Frontier - Where Connected TV Meets Commerce Media

As CTV advertising spend races towards $42.4 billion by 2027, the convergence with Commerce Media is reshaping the advertising landscape. This fireside chat will explore how this powerful combination is creating unprecedented opportunities for targeted advertising and measurable results. Learn strategies to harness the synergy between CTV and Commerce Media, including:

Integrating CTV with Commerce Media for consistent messaging from awareness to purchase
Leveraging retail first-party data to supercharge CTV targeting and personalization
Attributing CTV ad exposure to actual purchase behavior, both online and in-store
Turning CTV viewers into immediate customers with shoppable TV

Check out the incredible speaker line-up to see who will be joining Brent.

Download The Latest Agenda