Bryant Ross

Retail media networks, CTV, social commerce, and other digital platforms are generating more data than ever before, but data alone doesn’t drive performance. The real differentiator lies in how agencies and their partners collaborate to translate insights into strategy, activation, and measurable outcomes. This session will unpack how to foster stronger agency relationships to fully leverage platform data, from aligning on KPIs and integrating datasets, to building feedback loops that fuel continuous improvement.

Objectives:

• Understanding how agencies and partners can work together to focus data use on KPIs that actually matter, avoiding the trap of chasing vanity metrics.
• Learning how to structure workflows so that RMN, CTV, and other platform data connects across teams, helping turn fragmented information into actionable intelligence.
• Exploring how open communication, shared dashboards, and iterative testing help both sides optimize campaigns and maximize return on data-driven investments.