Carlos Antillano

As brands make significant shifts to digital, developing relationships with retailers is key to digital growth. By developing strong retailer relationships, there are new opportunities to implement projects to test and learn. Hear lessons learned from one such partnership focused on retargeting, including: 

• Leveraging retailer first party data to create new audiences on site 
• Targeting the competition and tracking consumer behavior  
• Retargeting consumers and measuring ROAS