Christine Foster

Christine Foster has 20 years of experience within digital marketing, content creation, and media strategy. As Vice President of Product Strategy & Media Operations at Kroger Precision Marketing, Christine oversees a team of world-class digital marketing product and operations team members who lead the industry in retail media expertise. Connecting business strategy with performance marketing has never been so critical. KPM enables machine learning models and pre-optimized audience science through a media product portfolio which is executed by an analytically agile team. The team is regularly recognized throughout the industry for not only meeting a client’s digital advertising benchmarks, but also regularly exceeding their intended business objectives.  In 2024, Christine was recognized as a Retail Innovator Award winner by Retail Touchpoints, a Top Woman in Grocery: Senior-Level Executive by Progressive Grocer and a Women of Excellence: Industry Impact by Path 2 Purchase. Prior to joining the company, Christine most recently held multiple positions at independent digital marketing agency, Goodway Group, including Vice President of Media Solutions. Her career has spanned a variety of areas across all sides of media, from time at McClatchy to AOL’s Patch and smaller marketing agencies. She currently serves on the AdMonsters Advisory Board, the RNM Ascendant Council and is a regular at industry events. Christine lives in Atlanta, Ga. with her husband and three children.