Colleen Romero

Chief Marketing Officer, General Manager - Direct-to-Consumer Swanson Health

Colleen Romero has a proven track record of delivering exceptional digital experiences and high-performing marketing programs that build brands and drive growth. Her expertise spans both the business and technical aspects of omni-channel strategy and implementation, giving her a unique ability to connect vision with execution. As Chief Marketing Officer and General Manager, DTS at Swanson Health, she leads a global team of digital marketing professionals to develop and execute full-funnel programs that accelerate customer acquisition, retention, and revenue. She is passionate about cultivating a strong, collaborative company culture, recognizing that culture is the foundation for advancing a company’s vision and exceeding expectations. Before joining Swanson Health, Colleen held senior leadership roles at Stanley Black & Decker, NAPA AUTO PARTS, and Toyota, where she led initiatives in eCommerce, digital transformation, and customer experience. Throughout her career, she has thrived at the intersection of creativity, technology, and strategy—building digital ecosystems that perform at the highest level while fostering lasting brand loyalty. Colleen is known for energizing teams, championing customer-centricity, and translating complex challenges into clear, data-driven strategies that deliver measurable results.

Day 1, Monday, March 9th

10:10 AM Keynote Panel: Winning On A Flat Budget: Maximizing Brand Growth During Lean Times

In today’s economy, teams face an impossible choice on whether to maintain reach or sacrifice performance. This keynote panel explores how the smartest companies highlight innovative approaches to budget allocation, media planning, technology adoption, and cross-functional collaboration that help brands turn budget constraints into opportunities for efficiency and impact.. These are hard-won insights from leaders who've turned budget constraints into competitive advantages.

Objectives:

Maximizing impact by reallocating spend from underperforming to high-return commerce media channels
Securing additional budget by demonstrating clear ROI and incremental revenue contribution to leadership
Maintaining brand presence and market share when facing significant budget cuts or economic uncertainty

2:50 PM Panel Discussions: Unlocking AI's Role in Accelerating Digital Commerce Growth

Artificial intelligence is no longer experimental; it’s becoming an essential driver of efficiency, personalization, and performance. From generative AI powering smarter product content to predictive models shaping campaign strategies, the applications are expanding rapidly. In this session, hear how leading brands are using AI to maximize business impact, boost ROI, and stay ahead of shifting consumer expectations.

Objectives:

Keeping pace with evolving consumer behaviors through AI-driven insights
Optimizing keyword selection, bid strategies, and budgets across platforms with AI tools
Predicting trends and seasonal opportunities to sharpen media campaigns

Check out the incredible speaker line-up to see who will be joining Colleen.

Download The Latest Agenda