Courtney McCants

Head of Industry, CPG RRD

Courtney McCants is Head of Industry for the CPG Vertical at Iridio by RRD, with over 15 years of experience at the intersection of media, commerce, and consumer packaged goods. She leads strategic growth initiatives for CPG brands, helping them activate first-party data, commerce media, and omnichannel advertising to drive measurable business outcomes. Known for her pragmatic, brand-first approach, Courtney brings a deep understanding of how CPG organizations can navigate today’s evolving retail and brand media landscape to deliver scalable, performance-driven growth.

Day 1, Monday, March 9

8:10 AM Chairperson Opening Remarks

9:00 AM Keynote Panel: Building a Holistic Commerce Media Strategy That Achieves Cross-Team Success

The biggest barrier to success isn't budget or technology, it's organizational disfunction. This panel explores how brand leaders have cracked the code on cross-functional collaboration, transforming siloed teams into unified commerce media powerhouses. You'll hear battle-tested strategies for aligning brand, trade, sales, and eCommerce teams around shared KPIs and common goals. These frameworks aren’t just theoretical but real solutions from practitioners who've navigated internal politics, competing priorities, and budget battles to create commerce media strategies that work across every department.

Objectives:

Creating Commerce Media champions by improving negotiating tactics with your finance and sales teams
Organizational design principles that eliminate silos and create seamless collaboration between previously competing departments
Communication strategies that translate commerce media wins into language every stakeholder understands and values

10:10 AM Keynote Panel: Winning On A Flat Budget: Maximizing Brand Growth During Lean Times

In today’s economy, teams face an impossible choice on whether to maintain reach or sacrifice performance. This keynote panel explores how the smartest companies highlight innovative approaches to budget allocation, media planning, technology adoption, and cross-functional collaboration that help brands turn budget constraints into opportunities for efficiency and impact.. These are hard-won insights from leaders who've turned budget constraints into competitive advantages.