Darlyn Reyes

Darlyn Reyes is a strategic marketer known for transforming consumer insights into actionable growth strategies. With extensive experience across various roles at major retailers like Loblaw and Walmart, as well as her vendor-side expertise supporting global retail partners, she blends a deep understanding of the consumer journey with the ability to think like a merchant. Her versatile background enables her to drive consumer conversion, optimize operational efficiency, and create collaborative, win-win solutions that propel business growth. Across 23+ years in retail and CPG, Darlyn has consistently led with creativity, precision, and a results-driven approach delivering measurable impact. Get ready to see how she crafts innovative strategies that connect brands with people to drive sustained success.