Grace Liesch

Enterprise Sales Director MikMak

Grace Liesch is an Enterprise Sales Director with MikMak from Cincinnati, Ohio. She has strategized and facilitated onboarding for major CPG brands such as Constellation Brands, Maple Leaf, Fridababy, Whole Earth, Cedar’s, Tree Hut, Kao Jergens, Q Mixers and more. She focuses on achieving a deep understanding of gaps in an organization's consumer journey, and highlighting where MikMak can help optimize marketing and accelerate sales.

Day 1: Integrating Commerce Media to Drive Revenue

4:10 PM Panel Discussion: Full Funnel Marketing with Commerce Media: Bridging Awareness, Consideration, and Conversion

Commerce media has evolved from being primarily focused on lower-funnel activities to encompassing a full-funnel marketing approach. Panelists will discuss how commerce media strategies can be effectively implemented across the funnel, and how brands can optimize their marketing efforts to drive both upper and lower-funnel results. Learn how to:

Use display advertising to build product and brand awareness
Create engaging content to drive brand awareness and consumer interest
Generate interest in a product category and retarget customers at the mid-funnel
Ensure the bottom of the funnel is secure with effective conversion strategies, including in-store promotions and point-of-sale activations
Assess tools and methods for measuring the impact of full-funnel commerce media

Check out the incredible speaker line-up to see who will be joining Grace.

Download The Latest Agenda