Greg Dolan

Greg Dolan is co-founder and CEO of Keen Decision Systems, a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies, and marketing leaders forecast, optimize, and analyze their marketing investments. Keen’s AI-driven platform empowers marketers to make data-driven decisions and connect those investments directly to financial impact and long-term value creation. Prior to founding Keen in 2010, Greg spent more than a decade as a brand marketing executive at Kraft and Campbell’s. Frustrated by the lack of tools and timely insights to understand how marketing investments were driving business growth and shareholder value, he set out to build a better solution. Keen was born from that experience — with a mission to help marketers make smarter, more accountable decisions about when and where to invest to maximize marketing’s impact on revenue, profitability, and enterprise value.