Heather Campain

Vice President, Growth Strategy Epsilon

Heather Campain is VP of Growth Strategy at Epsilon. Having worked across automotive, CPG, pharma, and food & beverage with brands like Nissan, Mars, Johnson & Johnson, and PepsiCo, she brings a cross-industry perspective to the question every marketer is asking: where is this all going? Heather helps brands make sense of market shifts, spot what's coming, and adapt their strategies to win.

Day 1, Monday, March 9

1:30 PM Panel: What to Do When the Data Is a Mess: Making Confident Decisions With Imperfect Data

Perfect data is a myth, but great commerce media decisions happen anyway. This panel addresses the reality every practitioner face: fragmented reporting, inconsistent attribution windows, and missing data points that make comprehensive measurement feel impossible. Hear from brand leaders how they found the clarity in the chaos to build successful programs while continuously improving their analytical foundation.

Objectives:

Combining multiple imperfect sources into more reliable business insights
Prioritizing strategies that focus on measurement improvement efforts where they’ll have the biggest impact on decision making
Learning to give your recommendations and results while acknowledging data limitations

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda