Hemang Upadhyay

Perfect data is a myth, but great commerce media decisions happen anyway. This panel addresses the reality every practitioner face: fragmented reporting, inconsistent attribution windows, and missing data points that make comprehensive measurement feel impossible. Hear from brand leaders how they found the clarity in the chaos to build successful programs while continuously improving their analytical foundation.

Objectives:

• Combining multiple imperfect sources into more reliable business insights
• Prioritizing strategies that focus on measurement improvement efforts where they’ll have the biggest impact on decision making
• Learning to give your recommendations and results while acknowledging data limitations 

AI-powered experiences are transforming digital commerce, but the real differentiator is no longer automation - it is trust. Based on new research examining AI-driven conversational systems, personalization engines, and voice assistants, this talk uncovers the ingredients that make consumers truly adopt and embrace AI. Survey results show that AI personalization improves conversion rates by 42% and significantly enhances perceived convenience. However, consumers express hesitation when AI becomes intrusive, emotionally flat, or opaque. Interviews reveal a strong desire for human-like empathy, controllability, and clear explanations for AI decisions. With voice AI usage rising sharply across age groups and regions, brands must now create experiences that are effortless, emotionally intelligent, and culturally adaptable. This session outlines practical frameworks for product leaders: how to embed emotional intelligence in AI interactions, how to balance automation with transparency, and how to design multimodal AI systems that increase engagement, trust, and long-term loyalty.