Jack Lindberg

In today’s economy, teams face an impossible choice on whether to maintain reach or sacrifice performance. This keynote panel explores how the smartest companies highlight innovative approaches to budget allocation, media planning, technology adoption, and cross-functional collaboration that help brands turn budget constraints into opportunities for efficiency and impact.. These are hard-won insights from leaders who've turned budget constraints into competitive advantages.

• Maximizing impact by reallocating spend from underperforming to high-return commerce media channels
• Securing additional budget by demonstrating clear ROI and incremental revenue contribution to leadership
• Maintaining brand presence and market share when facing significant budget cuts or economic uncertainty