Jack Lindberg

Head of Product Marketing & Innovation Shalion

Jack Lindberg is the Head of Product Marketing & Innovation at Shalion. In this role, he works on product strategy, partnerships, go-to-market efforts, and thought leadership. Previously, Jack worked in analytics and product roles at Mars United Commerce (now part of Publicis), focusing on retail media measurement, data clean rooms, and generative AI. He also held product and customer success roles at Pacvue. In 2023, he was one of the inaugural winners of the Amazon Ads Partner Ambassador awards. Jack is a classically trained opera singer with degrees from Yale University and the Guildhall School of Music & Drama. He is based in New York City.

Day 2: Brand Retailer Collaboration and Future Growth

10:30 AM Panel Discussion: Measuring Effectiveness in Commerce Media: Standards, Incrementality, and Predictive Modeling

With so many different networks and KPI definitions, measuring commerce media is a pain point across the industry. Yet understanding the effectiveness of commerce media investments is crucial for driving incrementality and ensuring that advertising efforts are not just subsidizing existing sales. Panelists will discuss how they are tackling this challenge to drive success, including:

Understanding the guidelines and standards set by the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC)
The importance of metrics like ROAS, TACOS, and new-to-brand customers for measuring effectiveness
Demonstrating incrementality to show the lift of commerce media campaigns
Developing internal processes and responsibilities for consistent reporting and measurement

Check out the incredible speaker line-up to see who will be joining Jack.

Download The Latest Agenda