Jason O’Toole

Head of Connected Commerce & Media Hanesbrands

Jason O’Toole leads Connected Commerce & Media for Hanesbrands, driving digital transformation and media strategy across a portfolio of iconic brands. With over 15 years spanning HBI, Spanx and Zegna, he’s built a career at the intersection of ecommerce, media and technology—connecting storytelling with performance.

He focuses on how brands can meet the “Everywhere Customer” through unified data, consumer-first strategies, and omnichannel/full funnel media—bridging the gap between discovery and conversion in a world where attention is the new storefront.

Day 1, Monday, March 9th

8:20 AM Opening Keynote Presentation: On The Way To Winning: How to Succeed in the Age of Commerce Media Disruption

There is an unprecedented fragmentation that challenges brands to navigate inconsistent measurement standards, disparate targeting capabilities and complex attribution models across each platform. This fireside chat will explore strategies for standardizing measurement approaches, building unified campaign management frameworks, and leveraging first party data to unlock true growth potential. Revealing how brands can create a barrier into a competitive advantage

Objective:

Driving incremental growth through cohesive shopper journey insights that can drive commerce
Streamlining operations and reduce complexity when managing multiple retail media networks, agencies and ad formats
Learning to enable accurate cross-platform performance comparison and budget optimization

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda