Jason O’Toole

Jason O’Toole leads Connected Commerce & Media for Hanesbrands, driving digital transformation and media strategy across a portfolio of iconic brands. With over 15 years spanning HBI, Spanx and Zegna, he’s built a career at the intersection of ecommerce, media and technology—connecting storytelling with performance.

He focuses on how brands can meet the “Everywhere Customer” through unified data, consumer-first strategies, and omnichannel/full funnel media—bridging the gap between discovery and conversion in a world where attention is the new storefront.