Jason O’Toole

There is an unprecedented fragmentation that challenges brands to navigate inconsistent measurement standards, disparate targeting capabilities and complex attribution models across each platform. This presentation will explore strategies for standardizing measurement approaches, building unified campaign management frameworks, and leveraging first party data to unlock true growth potential. Revealing how brands can transform today’s fragmentation into a sustained competitive advantage.

Objective:

• Driving incremental growth through cohesive shopper journey insights that can drive commerce
• Streamlining operations and reduce complexity when managing multiple retail media networks, agencies and ad formats
• Learning to enable accurate cross-platform performance comparison and budget optimization 

Today’s commerce marketers face heightened challenges connecting scattered data sources while meeting consumer demands for personalization and complying with new privacy regulations. This panel will explore how brands can unify retail, media, and first-party data, leverage secure data collaboration tools, improve data quality and accessibility, and apply robust analytics for measurable business impact. Panelists will share actionable strategies for breaking down silos and turning data into competitive advantage. Attendees will gain practical frameworks to deliver relevant, analytics-powered personalization that drives real results.

Objectives:

• Unifying retail, media, and first-party data for a complete customer view.
• Prioritizing data quality, governance, and accessible analytics for all teams.
• Applying advanced analytics and clear measurements to turn personalization into proven business growth.