Jenny Turner

Amazon's advertising ecosystem offers unprecedented reach and precision, but most brands barely scratch the surface of what's possible. This panel will share how brands tackle the platform's complex ecosystem, from sponsored products to DSP to streaming TV, by using its first-party data. This is Amazon advertising at the expert level, with strategies that turn the world's largest marketplace into your most profitable growth channel.

• Maintaining profitability across your entire product portfolio by using Amazon's unique data advantages
• Leveraging Amazon's unique customer insights to target, suppress, and personalize ads at every step of the shopper journey
• Using Amazon’s data transparency to identify market opportunities 

Most brands are still focused on proving yesterday’s results, but the real unlock comes when measurement informs tomorrow’s strategy. This panel will dive into how brands are evolving from retrospective reporting to forward-looking models that shape investment decisions.

• Leveraging predictive modeling to anticipate campaign outcomes and optimize in-flight
• Moving beyond ROAS to track lifetime value and cross-channel contribution
• Embedding incrementality testing into always-on commerce media planning
• Building the right internal teams to turn measurement into actionable foresight