Joshua Gebhardt

Commerce media has evolved from being primarily focused on lower-funnel activities to encompassing a full-funnel marketing approach. Panelists will discuss how commerce media strategies can be effectively implemented across the funnel, and how brands can optimize their marketing efforts to drive both upper and lower-funnel results. Learn how to: 

• Use display advertising to build product and brand awareness 
• Create engaging content to drive brand awareness and consumer interest 
• Generate interest in a product category and retarget customers at the mid-funnel 
• Ensure the bottom of the funnel is secure with effective conversion strategies, including in-store promotions and point-of-sale activations 
• Assess tools and methods for measuring the impact of full-funnel commerce media