Joshua Gebhardt

CEO and Co-founder Ampd

Joshua Gebhardt is the Co-founder and CEO of Ampd: a next-generation software solution that connects offsite paid advertising (on platforms like Meta, TikTok and Google) to commerce success at top retailers (like Amazon and Walmart).

Under his leadership, Ampd has become a trusted partner to enterprise brands and agencies, helping them drive performance and expand market share. Joshua brings deep expertise at the intersection of digital media, retail, and analytics. Before Ampd, Joshua led strategy at the world’s top Google Analytics consultancy, advising Fortune 100 marketers on performance and transformation.

Day 1, Monday, March 9

10:40 AM CMBS Case Study Media Mix Modelling in Commerce Media: The New Standard for Attribution in a Cookie-Free Era

As third-party cookies disappear and privacy regulations tighten, traditional attribution models are becoming increasingly unreliable for measurement. This keynote presentation introduces the new standard that sophisticated brands are adopting advanced media mix modeling that combines statistical rigor with real-time optimization capabilities. You'll discover how MMM has evolved beyond annual planning to become a dynamic tool for daily decision-making, channel optimization, and budget allocation across complex commerce media ecosystems.

Objectives:

Combining MMM with first-party data and clean room collaborations for maximum measurement precision
Proving campaign efficiency and reduced media waste through proving MMM investments
Optimizing budget allocation across retail media networks by using MMM insights

Check out the incredible speaker line-up to see who will be joining Joshua.

Download The Latest Agenda