Julie Campbell

Chief Marketing Officer Astral Health & Beauty

I’ve spent my career turning clean living into both a lifestyle and a business, long before it became a buzzword. With more than 30 years of experience in the consumer products and beauty industry, I’ve built, scaled, and revitalized brands by combining strategy, creativity, and disciplined execution. Today, as Chief Marketing Officer at Astral Health & Beauty, I lead marketing, product, and growth across four global beauty brands—PÜR, Aloette, COSMEDIX, and butter LONDON—each with a distinct point of view and a deeply loyal consumer base. My work centers on creating award-winning products and brand experiences that earn trust, deliver results, and keep consumers coming back time and time again. I’m known for building high-performing teams, modernizing organizations, and aligning creative vision with measurable growth. Above all, I’m passionate about proving that doing the right thing—for consumers, for teams, and for the business—is not only possible, but powerful.

Day 1, Monday, March 9

9:00 AM Keynote Panel: Building a Holistic Commerce Media Strategy That Achieves Cross-Team Success

The biggest barrier to success isn't budget or technology, it's organizational disfunction. This panel explores how brand leaders have cracked the code on cross-functional collaboration, transforming siloed teams into unified commerce media powerhouses. You'll hear battle-tested strategies for aligning brand, trade, sales, and eCommerce teams around shared KPIs and common goals. These frameworks aren’t just theoretical but real solutions from practitioners who've navigated internal politics, competing priorities, and budget battles to create commerce media strategies that work across every department.

Objectives:

Creating Commerce Media champions by improving negotiating tactics with your finance and sales teams
Organizational design principles that eliminate silos and create seamless collaboration between previously competing departments
Communication strategies that translate commerce media wins into language every stakeholder understands and values

Day 2, Tuesday, March 10

11:00 AM Keynote Panel: The Commerce Media Playbook: Owning the Entire Shopper Journey

True commerce media mastery requires orchestrating touchpoints across the entire customer journey. From initial awareness through post-purchase loyalty. This panel will bring together strategists who've built shopper journey frameworks that deliver consistent experiences and measurability at every stage. Maximizing the cumulative impact rather than optimizing individual moments in isolation.

Objectives:

Identifying all critical touchpoints and optimizing opportunities for awareness considerations and conversion
Measuring the impact of customer interactions by creating seamless and consistent experiences
Understanding the nature of the shopper behavior by accurately attributing customer journey stage

Check out the incredible speaker line-up to see who will be joining Julie.

Download The Latest Agenda