I’ve spent my career turning clean living into both a lifestyle and a business, long before it became a buzzword. With more than 30 years of experience in the consumer products and beauty industry, I’ve built, scaled, and revitalized brands by combining strategy, creativity, and disciplined execution. Today, as Chief Marketing Officer at Astral Health & Beauty, I lead marketing, product, and growth across four global beauty brands—PÜR, Aloette, COSMEDIX, and butter LONDON—each with a distinct point of view and a deeply loyal consumer base. My work centers on creating award-winning products and brand experiences that earn trust, deliver results, and keep consumers coming back time and time again. I’m known for building high-performing teams, modernizing organizations, and aligning creative vision with measurable growth. Above all, I’m passionate about proving that doing the right thing—for consumers, for teams, and for the business—is not only possible, but powerful.