Julie Crabb

Amazon's advertising ecosystem offers unprecedented reach and precision, but most brands barely scratch the surface of what's possible. This panel will share how brands tackle the platform's complex ecosystem, from sponsored products to DSP to streaming TV, by using its first-party data. This is Amazon advertising at the expert level, with strategies that turn the world's largest marketplace into your most profitable growth channel.

• Maintaining profitability across your entire product portfolio by using Amazon's unique data advantages
• Leveraging Amazon's unique customer insights to target, suppress, and personalize ads at every step of the shopper journey
• Using Amazon’s data transparency to identify market opportunities