Jyoti Malik

The difference between teams that get resources and those that get ignored isn't performance, it's communication. This presentation will explore how to translate complex campaign data into compelling business narratives that captivate key stakeholders and secure ongoing investment. Discover how to position commerce media as a strategic growth driver rather than a tactical marketing expense.

Objectives:

• Communicating campaign failures and turning setbacks into learning opportunities that strengthen leadership confidence
• Building credibility and demonstrating measurable progress toward growth objectives
• Transforming complex retail media data into clear and compelling cases for increased investment 

Amazon's advertising ecosystem offers unprecedented reach and precision, but most brands barely scratch the surface of what's possible. This panel will share how brands tackle the platform's complex ecosystem, from sponsored products to DSP to streaming TV, by using its first-party data. This is Amazon advertising at the expert level, with strategies that turn the world's largest marketplace into your most profitable growth channel.

• Maintaining profitability across your entire product portfolio by using Amazon's unique data advantages
• Leveraging Amazon's unique customer insights to target, suppress, and personalize ads at every step of the shopper journey
• Using Amazon’s data transparency to identify market opportunities