Kaitlyn Wells

Social media platforms are rapidly becoming full-scale commerce hubs, enabling seamless product discovery and purchase through features like shoppable posts, live shopping, and in-app checkout. This session explores how brands are using these tools, along with data-driven targeting and commerce media integration, to optimize campaign performance and increase ROI.

Objectives:

• Leverage social platforms' native commerce tools and retail media networks to drive conversion from discovery to purchase.
• Use first-party data and audience signals to build highly targeted, personalized campaigns that improve efficiency and ROI.
• Incorporate creator partnerships and UGC to enhance credibility, spark engagement, and support measurable sales impact