Kelly McKay

Senior VP of Sales The Krazy Coupon Lady

Kelly McKay is the Senior VP of Sales at The Krazy Coupon Lady(KCL), where she leads partnerships that connect top consumer brands with millions of value-minded shoppers. At KCL, she helps drive measurable growth for brands by turning shopper intent into action across multiple channels. Kelly is passionate about building relationships, strategies, and campaigns that deliver results for partners while supporting KCL’s mission to make smart shopping simple and accessible.

Day 1, Monday, March 9

10:10 AM Keynote Panel: Winning On A Flat Budget: Maximizing Brand Growth During Lean Times

In today’s economy, brands face an impossible choice on whether to maintain reach or sacrifice performance. This keynote panel explores how the smartest companies highlight innovative approaches to budget allocation, media planning, technology adoption, and cross-functional collaboration that help brands turn budget constraints into opportunities for efficiency and impact.. These are hard-won insights from leaders who've turned budget constraints into competitive advantages.

Objectives:

Maximizing impact by reallocating spend from underperforming to high-return commerce media channels
Securing additional budget by demonstrating clear ROI and incremental revenue contribution to leadership
Maintaining brand presence and market share when facing significant budget cuts or economic uncertainty

Check out the incredible speaker line-up to see who will be joining Kelly.

Download The Latest Agenda