Kelly Rabinowitz

Perfect data is a myth, but great commerce media decisions happen anyway. This panel addresses the reality every practitioner face: fragmented reporting, inconsistent attribution windows, and missing data points that make comprehensive measurement feel impossible. Hear from brand leaders how they found the clarity in the chaos to build successful programs while continuously improving their analytical foundation.

Objectives:

• Combining multiple imperfect sources into more reliable business insights
• Prioritizing strategies that focus on measurement improvement efforts where they’ll have the biggest impact on decision making
• Learning to give your recommendations and results while acknowledging data limitations