Commerce Media Brand Summit 2026
March 9 - 10, 2026
The Whitley Hotel, Atlanta, GA
Kelly Spehar is the Director of Global Retail Media Strategy, where she leads Retail Media transformation for Mars Snacking. Her experience includes over 20 years of Digital Commerce, Shopper and Media across agencies and brands. In her current role at Mars, she drives retail media partnerships with key customers, leads global strategy across investment, activation and measurement and develops upskilling initiatives for associates to build expertise. Kelly has a proven track record of building relationships, simplifying complex problems and staying laser focused on driving impact.
Day 1, Monday, March 9th
8:50 AM Keynote Panel: Building a Holistic Commerce Media Strategy That Achieves Cross-Team Success
The biggest barrier to success isn't budget or technology, it's organizational disfunction. This panel explores how brand leaders have cracked the code on cross-functional collaboration, transforming siloed teams into unified commerce media powerhouses. You'll hear battle-tested strategies for aligning brand, trade, sales, and eCommerce teams around shared KPIs and common goals. These frameworks aren’t just theoretical but real solutions from practitioners who've navigated internal politics, competing priorities, and budget battles to create commerce media strategies that work across every department.
Objectives:
- Creating Commerce Media champions by improving negotiating tactics with your finance and sales teams
- Organizational design principles that eliminate silos and create seamless collaboration between previously competing departments
- Communication strategies that translate commerce media wins into language every stakeholder understands and values
Check out the incredible speaker line-up to see who will be joining Kelly.
Download The Latest Agenda